We tag our pets to keep them safe. We tag our luggage in case it goes missing. Why shouldn't people also be tagged in case of emergencies?
That's exactly what ICEtags do - they carry vital information about you to help you get the help you need, should you need it.
They're small, inexpensive and can be attached to your keys, clothing or shoelaces, yet they carry important ID information, emergency contact details and any medical details that may assist emergency services.